It has been announced that Kendrick Lamar will perform at the 2025 Super Bowl halftime!
New York, September 21 - Kim Dynasty
If you haven't heard already, Kendrick Lamar is set to perform at next year's Super Bowl halftime, and the good news came with tremendous support and celebration.
The Super Bowl halftime show has evolved significantly over the years, from marching bands and novelty acts to the massive, star-studded performances we see today.
The NFL is the main organizer and has the final say on who performs. They work closely with partners to secure high-profile acts for the show. In recent years, Apple Music became the official sponsor of the Super Bowl halftime show (replacing Pepsi in 2023). The sponsor often plays a significant role in deciding and promoting the act.
Once an artist is selected, they usually develop the performance with their creative directors, choreographers, and production teams. Companies like Roc Nation, led by Jay-Z, have been influential in helping to produce and curate the halftime show since 2019. Roc Nation has been tasked with selecting performers and providing creative direction, ensuring the performances align with the vision of both the NFL and the artists.
Kendrick Lamar is an American rapper, songwriter, and record producer widely regarded as one of contemporary hip-hop's most influential and critically acclaimed artists. Born on June 17, 1987, in Compton, California, Lamar's music often addresses social justice, race, personal struggles, and the African American experience.
Lamar gained mainstream attention with his major-label debut album, "good kid, m.A.A.d city" (2012), praised for its storytelling and deep themes related to life in Compton. His follow-up albums, including "To Pimp a Butterfly" (2015) and "DAMN." (2017), further solidified his status as a visionary artist. "To Pimp a Butterfly" drew on a variety of musical styles, including jazz, funk, and spoken word, while "DAMN." earned him a Pulitzer Prize for Music in 2018, making him the first non-classical or jazz artist to win the award.
Kendrick Lamar is also known for his involvement in the Black Hippy collective alongside fellow artists like Schoolboy Q, Ab-Soul, and Jay Rock. His music combines complex lyricism with social and political commentary, and he is often celebrated for his contributions to pushing the boundaries of hip-hop as an art form.
Today, the Super Bowl halftime show is highly anticipated, attracting some of the biggest names in music and drawing millions of viewers worldwide. It has evolved from a secondary aspect of the game to a major cultural event in its own right.
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